Hiring guide
How to choose a creative or brand partner.
The right provider depends on your goals, scope, timeline and preferred working relationship.
1. Define the outcome
Write down what should change after the project: positioning, website performance, media visibility, event impact, content or another measurable outcome.
2. Review relevant work
Look for case studies or examples that demonstrate experience with a similar audience, industry or challenge.
3. Confirm the process
Discuss discovery, strategy, creative development, approvals, revisions, delivery and ongoing support.
4. Put terms in writing
Clarify scope, fees, schedule, ownership, usage rights and cancellation terms before work begins.